Umusaruro wa rutahizamu mushya wa Paris Saint Germain (PSG), Lionel Messi, uhanzwe amaso uhereye ku bitego azatsinda, imipira azatanga ivamo ibitego cyangwa mu kumenyekanisha u Rwanda binyuze mu bukangurambaga bwa #VisitRwanda.
Ku wa 4 Ukuboza 2019 nibwo u Rwanda rwasinyanye amasezerano y’imyaka itatu y’ubufatanye na PSG, aho ijambo Visit Rwanda rigaragara ku mwambaro w’iyi kipe mu myitozo ndetse n’uwo yambara mbere y’imikino.
Ni amasezerano yasinywe nyuma y’uko muri Gicurasi 2018, u Rwanda rwasinyanye andi na Arsenal F.C. yo mu Bwongereza, agamije kumenyekanisa u Rwanda nk’icyerekezo cy’ishoramari n’ubukerarugendo.
Umuyobozi w’agateganyo w’ishami ry’ubukerarugendo mu Rwego rw’Iterambere mu Rwanda (RDB), Ariella Kageruka, yavuze ko kuva u Rwanda rwatangira gufatanya n’ariya makipe hari umusaruro umaze kuboneka.
Ati “Kuva icyo gihe dutangira ubu bukangurambaga bwa Visit Rwanda (na Arsenal) imyaka itatu irashize, twabashije kugira umusaruro waturutse mu kumenyekana mu itangazamakuru wavuye kuri miliyoni £36 nk’amafaranga tuvana muri Visit Rwanda, ubu amaze kurenga miliyoni £77.”
“Tugitangira ubu bukangurambaga twigeze gukora igenzura, abantu 71% ntabwo bari bazi u Rwanda nk’igihugu cy’ubukerarugendo, uyu munsi abasaga 51% bazi ko u Rwanda ari igihugu cy’ubukerarugendo.”
Amasezerano na Arsenal F.C. yarangiye muri Gicurasi, ndetse hari amakuru ko ibiganiro byo kuyongera bigeze kure, akazakomeza kugeza mu 2023.
Biranashoboka ko yazageza mu 2025 nta mafaranga u Rwanda rwongeyeho, kubera ibihombo byatewe n’icyorezo cya COVID-19 nk’uko The EastAfrican yabitangaje.
Amasezerano na PSG yahuye na COVID-19
Ku ruhande rwa Paris Saint Germain ntabwo byagenze uko byari byitezwe kubera COVID-19.
Kageruka yavuze ko amasezerano amaze gusinywa, nyuma y’amezi atatu gusa hahise haza icyorezo cya COVID cyatumye u Rwanda rushyiraho Guma mu rugo.
Ati “Twagize ibihombo mu mafaranga n’imibare y’abasuraga u Rwanda byagabanyutseho 76%, bivuze ko uyu munsi tutavuga ko twagize inyungu runaka twahita duhuza ako kanya n’ubufatanye na PSG.”
“Ariko dukomeje kuba icyerekezo cyiza ku isi, kandi dukomeje kwakira ba mukerarugendo baturutse hirya no hino.”
Yavuze ko ishoramari ririmo gukorwa muri Visit Rwanda muri ibi bihe rikorerwa ahazaza h’ubukerarugendo, aho kuba inyungu y’ako kanya.
Uruhare rwa Lionel Messi
Mu minsi ishize nibwo abakunzi b’umupira w’amaguru ku isi baguye mu kantu ubwo bamenyaga ko Lionel Messi agiye kuva muri FC Barcelona, yari akiniye imyaka 21.
Yahise asinya muri muri PSG amasezerano y’imyaka ibiri ishobora kongerwaho uwa gatatu, ku mushahara wa miliyoni $41 ku mwaka. Hiyongeraho miliyoni $30 yahawe kugira ngo asinye muri iyo kipe.
Perezida wa PSG, Nasser Al-Khelaifi, yahise atangaza ko amahirwe y’ubucuruzi uyu mukinnyi yazanye mu ikipe arenze kure ibyo yatanzweho.
Byahise byigaragaza, kuko agisinya, ku rubuga rwa PSG hashyizweho imipira 150,000 yanditseho Messi na nimero 30 mu mugongo. Mu minota irindwi gusa yose yari imaze kugurwa.
Byongeye, mu kanya nk’ako guhumbya abakurikira PSG kuri Instagram bavuye kuri miliyoni 19.8 bagera kuri miliyoni 40.2. Ubu twandikaga iyi nkuru bageze kuri miliyoni 47.1.
Abo bose ni abashobora kubona ubutumwa bwa Visit Rwanda batumbagiye cyane kubera Lionel Messi, bivuze ko u Rwanda ruri mu nyungu.
Kageruka yagize ati “Urugero niba Messi yasinye muri PSG, twagize izamuka ry’abakurikirana ibikorwa byacu, ni imwe mu nyungu tugenda tubona uko tumenyekanisha u Rwanda.”
Ubufatanye n’andi makipe
Uretse Arsenal na PSG byasinyanye amasezerano n’u Rwanda, RDB iheruka gusinyana na Basketball Africa League. Mu irushanwa ryayo riheruka mu Rwanda, Patriots BBC yari yambaye Visit Rwanda.
Kageruka yavuze ko byatumye u Rwanda rurushaho kumenywa n’abantu benshi, ku buryo byatanze umusaruro ubarirwa muri miliyoni $5.
Mu bufatanye n’ariya makipe atandukanye hagenda hakorwa ibintu binyuranye mu kumenyesha u Rwanda, nk’aho abakinnyi bagaragaza ahantu nyaburanga mu Rwanda n’ibyiza biva mu Rwanda nk’icyayi, ikawa, ubuki n’ibindi.
Kugeza ubu umubare munini w’abakerarugendo u Rwanda rwakira bava muri Amerika no mu Burayi.
Mu gihe ibintu byari bimeze neza, abanyaburayibari bariyongereyeho 11%, mu gihe mu Bwongereza bazamute 17%.
Kageruka yakomeje ati “Dushobora kuzongera kugera kuri iyi mibare umunsi ibintu bizaba byasubiye ku murongo.”
